If your website looks like it hasn’t changed since 2019, loads slowly, or no longer matches how you describe your business, a redesign is probably due. You may also be wondering whether you can just feed your old site into an AI tool and get a new one. Partly yes, but there are traps. Here’s what actually affects the cost.
Redesign vs New Build
A redesign can cost less than a new build because your domain, content and branding already exist. It can also cost more than you expected if the old site has structural problems that must be fixed before anything new can sit on top. The work to be done ultimately determines the price.
What Drives the Cost
- Scope of change. New colours and layout cost less than new pages, new navigation and new functionality.
- How much content is reusable. If your text and photos are good, you save time. If everything has to be rewritten and reshot, you’re close to a new build.
- Technical mess. Outdated plugins, broken forms and messy custom code often need cleanup first.
- SEO. If your site gets any Google traffic, a careless redesign can wipe it out.
Typical Market Pricing
- ₦100,000 to ₦250,000: a visual refresh on the existing structure.
- ₦300,000 to ₦500,000: a fuller redesign with new pages, updated structure and careful SEO migration.
- ₦500,000+: effectively a rebuild: new functionality, e-commerce, or moving off Wix or Squarespace.
Where Fos Arena’s Packages Fit
We scope redesigns against the closest package:
- A simple old site that needs a credible reset: AI Business Pro at ₦150,000 gives you up to 5 clean pages, a contact form, a Google Map and company emails, in 48 hours.
- A site you want to manage and grow: Portfolio Website at ₦450,000, with a full WordPress CMS and security hardening.
- A store, property site or course platform: Platform Website at ₦650,000.
Will a Redesign Hurt My Google Rankings?
Only if it’s done carelessly. The most common mistake is changing page URLs without redirects, which can erase months or years of search visibility. Any agency should be able to explain exactly how they’ll protect it. If you ask and they can’t, that’s a red flag. This also applies if you’re tempted to let an AI tool rebuild your site on its own.
Signs You Need a Redesign
- Your site doesn’t look right on a phone
- Visitors leave quickly without taking action
- What your site says no longer matches what you actually sell
- Competitors look noticeably more current
- It loads slowly on mobile data
What to Budget
For a simple site, ₦150,000 can get you a clean reset. For a fuller redesign with structure and SEO care, ₦450,000 is a realistic starting point. Bring your old site’s link and we’ll tell you which one it is.
Not sure whether you need a redesign or a rebuild? Contact us →
